September 21st, 2007
Codemasters pulls DiRT Ads out of respect for Colin McRae’s early departure
Tragedy stuck last Sunday as rally driver super nova and owner of the Colin McRae racing game series was reported dead in a terrible helicopter crash accident in Jerviswood, Lanark. His son and two family friends were also on board as the group was returning from a visit to the nearby village of Quarter. The helicopter got into difficulty and crashed close to its destination, on the reaches of the McRae mansion. The reasons behind this misfortunate event are still unknown.

<-125x125 Button - left->While such a recent passing can be used as a major public-relations tool, out of respect for the family of the dearly departed, Codemasters decided to go along with a silent launch for the next title in the DiRT series. They pulled off the tube a series of TV adds for Dirt’s PS3 upcoming release.

Son of five-time British Rally Champion Jimmy McRae, Scottish Colin McRae managed to keep his father’s legacy intact. He won his first world rally in 1993 New Zeeland and from there on multiple victories ensued until the 2002 Safari Rally. Colin McRae then joined the Guinness Book of Records as the driver with most event wins in the World Rally Championship, but his driving career was lessened in glory afterwards.

While still top shape, he lend his name to a series of racing video games, starting with Colin McRae Rally in late 1998. The series were constantly updated with yearly releases up until 2005. Codemasters released the sixth installment on June 15 this year, Colin McRae: DiRT. The game had noticeably improved graphics and gameplay and promised a new beginning to the franchise, but with Colin McRae untimely death, there is no telling what will happen to the series. The PS3 release will go live today and Codemasters wanted to pay their respects to the man who started it all. "With consideration to and in agreement with McRae's family, there was a stop put on the TV ads that were planned to run on Sky channels at the weekend and through this week," said a Codemasters spokesperson.








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