Games are powerful tools that serve mainly the entertainment industry and no other master, but every once in a while a big stir come out of debates on its misused educational power or addictive qualities. Today’s issue is about the rating system, how useful and dependable can it be. This Tuesday, four US senators including Hilary Clinton called ESRB officials for a Q&A session with a government committee. Just when people seem to be moving against ESRB, some rather disturbing results come out of a recent study on video game sellers. Apparently almost half the US retailers, or their employees to be specific, sell “M” for mature-rated games to minors without considering the implications.
<-250x250 Square - left->While the tagline might catch you off guard, some clarification is needed. According to the ESRB, M rated games are appropriate for children age 17 and above, while the more drastic “A” for adult-rating applies to ages 18 and higher. One should also take into consideration that the ESRB rating system is purely optional and used only as a “necessary evil” in order to properly sell within the ranks of US mainstream distribution. It states right here that the ESRB is a non profit, self regulatory body that independently assigns ratings, so the enforcement of ratings (or hereby the lack of) is not bound by legal implications.

The undercover survey was conducted by East County Youth Coalition in collaboration with other organizations and performed with purpose of determining just how easy is for minors to get their hands on mature rated videogames. For the sake of logic, we’ll presume that it was a typo and they’re actually talking about children below 17. Over the course of two months, they visited retailers all over the US and tried to buy adult oriented games in over 60 stores. While sexuality, nudity and strong language are mild problems, there is the issue of alcohol, drug use and extreme violence involved. It seems 46% retailers had no problem putting games like Manhunt or Narc into the hands of eager children. The same groups called on retailers to adhere to the rating system, institute formal training for employees, display the rating system in stores and separate mature-themed video games from other games. The ESRB already has a good number of affiliates, the enforcement of the rating denominations seem very lax.
While selling tobacco and alcohol to minors is forbidden by law, there still are some loopholes when it comes to video games and the way they can model young minds. Gaming has pretty much come out of the closet and is nowadays targeting children less and less. After all, the main market is where the money is, and online games are both a very time consuming and successful enterprise which require monthly fees. Selling inappropriate games to minors isn't the videogame industry's fault, yet the blame is always placed here by those pointing fingers. The 50% failure ratio still places the gaming industry ahead of many other entertainment sectors, including the movie and music sector.
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Published by: Kampfaren in News
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