January 26th, 2009
Gaming Industry Trouble
While the global economic cooldown seems to affect some areas more than others, that's not a surprise. After all, what seems like a crisis for some it is a great opportunity for others to get back on track, but that depends on a lot of things, mainly the brains leading a certain country and how they choose to manage the crisis. Anyway, the gaming industry is not one they can really help, since it's highly influenced by how things work for people in the world, basically the gamers and, sometimes, their parents - who are in charge of paying for all those games...

Unfortunately, parents all over the world are readjusting their budgets, and I am sure games and other entertainment-related items will fall off their lists in the first wave. Just one suggestion - if you're a parent, better quit smoking first, and then tell your kids they'll only receive 2 new console games this year, next Christmas! Now, let's see those facts, shall we?
For example, US games retailers are slashing their stock orders, trying to minimize the risk of ending up with a pile of unwanted games they'll be forced to sell for half the price or even worse...
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...but the interesting part comes in Europe, where - at least according to Sega Europe president Mike Hayes - things are different. Speaking to GamesIndustry.biz, he said that "In the United States you've got five customers, and those customers are saying that they don't need to order four weeks' stock, I'm going to order two. I don't want all this inventory. I think you'll find most publishers in the United States will be having similar challenges, to be honest. But Europe is such a mosaic of opportunities - while all the retailers are being more aggressive, and we understand why, Europe's a much more fluid and flexible market to manage, so we're in a good position."
Well, as I said in the beginning - while some go down, others go up, and it seems second-hand game retailers and game rentals services will take full advantage of this crisis. Even more - and worse, in my opinion - the gaming industry will accelerate the great shift from retail boxes to digital distribution...







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