December 4th, 2008

European Xbox 360 Sale Madness

Another month has gone, so the time has come for a new video game statistics round! This time, we'll leave the DS vs GameBoy fight aside, since we'll only check a small slice of the European games statistics. To be more accurate, it's about the Xbox 360 sale becoming as ubiquitous as rain...

...and since we're talking about European sales, it all makes sense - after all, the rainy UK is one of the strongest markets for the Xbox 360 in Europe, but it is also interesting to mention that, while the Xbox 360 managed to outsold PlayStation 3 on the whole continent, significant market gains were noticed in France,

Spain and Italy.

The little big story of European Xbox 360 sale stats goes like this - according to Chris Lewis, regional VP of Xbox in Europe, "November was a very significant milestone for Xbox – we sold the most consoles ever in our history in Europe, and are outselling PlayStation 3 week-on-week across Europe."

Obviously, price cuts helped a lot, and this is no secret. "Since the reduction in the Xbox 360 ERP in September, bringing the entry-level price point for Xbox 360 down to GBP 129.99, consumers have responded enthusiastically to the Xbox 360 offering. Our strong partnerships with retail and with publishers have played a big role in this success – we are working closely with retail to ensure a steady supply of consoles throughout the Christmas season, and third-party games have been selling well on the Xbox 360 platform and providing great choice for consumers," concluded Lewis.