May 28th, 2009

Games Industry Analysis

The games industry seems to be immune to this crisis, and most analysts weren't expecting it. On the other hand, I don't see it as something astonishing, since when I have nothing to do, I usually enjoy a beer with my friends... or a good game. Times of trouble are also times when brilliant ideas hit you, and that's why I think the games industry has a lot to gain during these years.

According to Square Enix president, Yoichi Wada, the games industry is close to entering a "second stage of growth," and this isn't only about the company he's leading. "Some people say that demand for games has levelled off. In some respects this is true, but in others it is not. I think some people say it's levelled off because they believe... growth has almost reached its limit," said Mr. Wada.

The good part is that, as I see it, this stage of growth for the gaming industry should climb up as the crisis will go down, so Square Enix's contribution to this will fit in just great. According to the same Yoichi Wada, "This is expressed in our corporate philosophy statement: To spread happiness across the globe by providing unforgettable experiences."

No more crisis, unforgettable gaming experiences... that's what I would like to see in the future! My guess is that we'll have to wait at least 1-2 years until that happens, but it's good to know that, not so long from this moment, things will get better.