March 28th, 2008

Take-Two Won’t Give Up!

In today's world, only a few companies manage to survive, after reaching a certain level, because there are some big sharks in every field that eat every fat little fish they find. Just look at Microsoft vs Yahoo - and there is whale against a bigger whale, but today I will leave those aside and get to our topic - gaming, and to be more precise, games companies. The subjects - EA and Take-Two.

Grand Theft Auto IV

Not so long ago, EA made an offer to buy Take-Two, but now Strauss Zelnick, Take-Two's chairman, came up by saying that EA is simply trying to grab them with a lowball offer, aiming at Grand Theft Auto IV, and nothing more.In the end, shareholders will decide, but since the company's chairman says EA's offer of $26 per share is too low, especially considering the upcoming release of GTA IV, scheduled to arrive on the 29th of April, I guess they will follow him and wait a little.

At last, I should add as my final thoughts that Take-Two's flagship product, GTA, always managed to surprise me, especially since they are not really outstanding games - in my opinion. After all, you shouldn't have outstanding products to be successful, you simply need to know how to sale... and no matter if it's a game or your own company, those guys at Take-Two surely know what they're doing!