November 11th, 2008

Ubisoft & Massive Entertainment – Fusion Completed

Did anyone said we're going through a dark economic period? Well, it seems they all say this, and I can see it around me every day - companies close their gates here and there, sometimes for a short period, sometimes for good, almost every time I get to buy something, I notice the price is bigger than last time, and so on... but there's still some hope, it seems. Just look at Ubisoft & Massive Entertainment - now, the right time for such deals!?!

The "What kind of deal are you talking about?" question comes naturally, and if this needs to be added, here you have it - Ubisoft & Massive Entertainment are now a single entity. Obviously, the big fish ate the little one, especially since Massive has been closed during the Activision-Blizzard merger.

Now, it seems Massive Entertainment is going to rise from the dead and join the Ubisoft family - Christine Burgess-Quemard,

executive director of their worldwide production studios, said "We are delighted to welcome the talented team of creators at Massive into the Ubisoft family. Ubisoft is growing at an intense pace and our strategy is to ensure the strength of our global creative teams. Massive has put together a group of some of the most confirmed and recognized creators in the industry and I know that their talent and innovation will allow them to seamlessly integrate into our worldwide network of production studios."

Great! At least some companies are still growing these days, and I see the logic in this - once you lose your job, you get home, and relax in front of the computer, playing some games, right? Well, it's not like that, but the fact that cars manufacturers and various industries are slowing down doesn't mean gamers are playing less games! At least not as long as they have a job or some source of income to help them keep buying games...